Search
Engine Positioning Tips
This section of our site
is dedicated to providing you with useful information on search engines
and how to get higher ranking for your web site. Search Engine
Positioning is a science and should be approached as such. The days of
stuffing your keywords tag and burying hidden text on your pages are
over. This area of our site has many useful tips for the novice and can
help you learn the same strategies that many of the bigger companies are
using. For those of you still at the novice stage, benefit from our
tips and strategies from the Tutorial links to the right..
'Theme'
based search engines.
Mostl of the leading search engines like
Google are using theme based ranking algorithms.
This is significant and must therefore be understood. Theme based search
engines do not take pages in isolation and rank them based on their
individual content, they take the site as a whole entity and rank it
based on it's apparent theme. Some search engines appear to rank the
site as an entity then compare each subsequent page submitted (or found
by the spider) against the overall theme of the site, then return a
ranking on that page as to how well it supports the theme - a slightly
different but significant enough variation on the first approach. As the
search engines change their algorithms it casts a shadow over the
effectiveness of some search engine optimization (SEO) services, who are
forced to 'realign' themselves to a new principle of operation. As the
move to theme based ranking appears to be effected in stages, rather
than an all out switch over, it makes optimization work far more
difficult. For example, there is clear and irrefutable evidence that
theme based ranking is employed by the AltaVista search engine. However,
we know of one particular site that has many pages devoted to the
subject of Hosting, with only one page dedicated to search engine
ranking. Yet this page commands a high position on AltaVista and several
other theme based search engines against the search on "Search
Engine Ranking".
This raises
questions as to exactly how themes are incorporated into the search
algorithms and how they are applied to specific sites. Our approach
presently is to prevent spiders form crawling certain pages that do not
add weight to the overall theme. This can be done simply with the
noindex,nofollow Meta Tag, or if there are multiple pages within the
same directory, through the robots.txt file.
We will add
more information to this page as it becomes available.
More
Search
Ranking Tips and FAQ's
